JK Realty

The Project

JK Realty is a top brokerage in Phoenix with a unique and amazing culture.

This project was a ton of fun. It started out with a full brand discovery and it evolved into a full-blown redesign of their entire website experience. The exercise was essential to gain full insight into the owner’s goals while at the same time taking into account their agents and employees needs.

I built the website on top of WordPress with customizations for their agent module. The objective was to create an entire experience that was unique for desktop as well as mobile, giving visitors on both platforms a unique experience. The core of the experience was to bring potential agents on a journey that would allow them to experience JK’s culture through the site while at the same time serve as a recruiting tool for their brokerage.